Healthy Corners pop-up markets expand access to fresh produce in DC’s food deserts
Last week, DC Central Kitchen held its second Healthy Corners pop-up market at the Chesapeake Big Market corner store in Ward 8. The second pop-up market at this location was resounding success and resulted in the sale of more than 225 pounds of fresh fruits and vegetables!
At every Healthy Corners Pop-Up Market, our Nutrition & Community Outreach team brings a variety of fresh produce which we sell at deeply discounted prices. The model provides a risk-free way for store owners to test the demand for fresh produce in their neighborhood without purchasing it themselves, while making healthy food available in communities that wouldn’t otherwise have access to affordable fresh fruits and vegetables. The pop-up markets also provide cooking demonstrations and taste tests for corner store customers.
Earlier this year, our Nutrition & Community Outreach team developed a tiered membership system for corner stores in DC’s food deserts to participate in our Healthy Corners model. The first tier includes the standard comprehensive partnership benefits of our existing Healthy Corners partner corner stores, like free refrigeration units and weekly produce deliveries. The second tier is the pop-up model we brought to Chesapeake Big Market last week. Second-tier partners don’t immediately receive the full benefits of refrigeration and weekly deliveries, but do receive quarterly deliveries of produce which our team sells during pop-up events, as well as nutrition education sessions and free marketing materials, as they test and build local demand for fresh food. The third tier of Healthy Corners membership is for store owners who already sell limited quantities of produce, but are interested in receiving promotional marketing materials, like guides for easy, healthy home recipes, that they can share with customers in an effort to grow the demand for more nutritious products.
Chesapeake Big Market is typical of many corner stores located east of the Anacostia River in Ward 8. The interior of the store is lined with floor to ceiling glass partitions, and customers place their orders at the window for the cashier to fetch and ring the items for check-out. During DCCK’s pop-up event, however, the interior of Chesapeake Big Market had an entirely different setup. Beautiful, engaging displays of kale, cucumbers, sweet potatoes, oranges, bananas, and peaches lined the perimeter of the store for customers to peruse and pick at their leisure.
Be sure to check out photos from the Chesapeake Big Market pop-up on our Flickr page and stay tuned for more information about future Healthy Corners pop-up markets!